What is the timeline for the new identity?

In 2023, EWU engaged idfive, an integrated marketing agency that specializes in higher education, to assess the effectiveness of the New Think brand campaign. As that work coincided with EWU’s strategic planning process, idfive are now assisting the Identity and Marketing Workgroup’s (IMW) plans and possible polytechnic direction. Incorporating community and Board feedback, idfive will produce an updated brand anthem video in fall 2024 that aligns the New Think campaign with the goals of the new strategic plan and the work of the IMW. University Relations will begin to work on developing a marketing plan to support the repositioning.