Eastern Washington University

Identity & Marketing Workgroup

Workgroup Charge

Over the past year, through listening sessions and the ongoing work of strategic planning, it has become clear that we need to revisit and examine the identity and community marketing of EWU. The identity and marketing committee will review and develop suggestions to enhance EWU’s marketing development efforts in the coming year and provide a recommendation to the president, who was charged by the board of trustees in the October 2023 board meeting to craft an identity for EWU. 

Eastern is the region’s university, focused on meeting critical workforce needs and remaining competitive and relevant in an evolving economy. The primary goal of the workgroup is to enhance the image and reputation of EWU, ensuring that our university accurately reflects our mission and commitment to excellence in education. 

The marketing group participates in monthly meetings until May 2024 with the following objectives:

  • Review marketing data pertaining to the region 
  • Provide input around current marketing efforts
  • Ensure developing efforts follow strategic plan outputs (mission, vision, values and goals)
  • Provide feedback on the marketing and identity of EWU

The results of the committee regarding Eastern’s identity will be presented at the May 2024 board meeting.


  • Rosalee Allan, Senior Lecturer, Public Health and Healthcare Administration
  • Arezoo Davari, Associate Professor, School of Business
  • Travis Masingale, Associate Professor, Design
  • Jonathon Middleton, Professor, Fine & Performing Arts
  • Barb Richey, Vice President of Advancement & Executive Director of the EWU Foundation
  • Patrick Jones, Executive Director, Institute for Public Policy and Economic Analysis
  • Jake Morrison, Executive Director, Institutional Effectiveness


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