Strategic Planning Themes

These themes were derived through the analysis of the SWOT Planning Sessions and are in no particular order.


  • Location – beautiful campus, near urban area, lots of outdoor activities.
    • Lack of Spokane strategy (Capitalizing on the beautiful Spokane location and amplify that)
    • Lack of presence in Spokane
  • Be Spokane’s Public (Spokane County’s) university
  • Need to build deeper connections with the community to insure responding to what business and education need regarding types of graduates.
  • Lack of overall engagement with the community; Cheney, Spokane, and Fairchild
  • Engagement and connection to Alumni – voice missing – cultivate big donors
    • Lack of student engagement in community leads to lack of future donors
    • Community is full of alumni
  • Bridging the gap between Cheney and Spokane
    • We need to figure out how to move students from Cheney to Spokane and vice versa.
  • We need to take advantage of these great communities and contribute to them
  • Community Engagement
    • Deeper community connections – “community-engaged scholarship” and an office that supports that
    • Rebuild office of community engagement


  • Lack of branding and identity, failure to promote EWU – lack of visibility of Spokane campus – licensing – risk adverse – need better marketing
  • Need to tell our story!
  • Perception of less value of a college education
  • The need to capitalize on Athletic success
  • Forward thinking, future ready: we need to evolve and envision


  • Lack of cohesive vision and forward thinking, not focused, campus pulled in different directions – how does idea relate to EWU mission (and eventually new strategic plan)
  • Increase/add graduate programs
  • More Interdisciplinary programs – graduate and undergraduate – depts./programs collaborating


  • Faculty student relationship
  • Faculty/student ratio – right size (maybe not CSTEM)
  • Faculty/student research – currently good but want more
  • Faculty primarily teachers or researchers? (Hiring often based on ability to research)
  • Over worked faculty and staff
  • Faculty morale/apathy (better support of adjuncts, lack of support for tenure track teaching lines, faculty of color fatigued)
  • Holding on to the great faculty/staff ratio that makes this a place where, to quote Cheers, “everyone knows your name”

Strategic Enrollment Planning

  • Recruiting – who is are target audience?
    • High School – first time/full time
    • Transfer – community colleges
    • International – to include Canadian – do we want growth?
    • Running Start
  • First generation students (do we actively recruit or do we just happen to get them)
  • Non-traditional students – particularly in Spokane (some credit no degree) – serve working students
  • Retention of students – particularly of color
  • Throughout their EWU experience: recruiting, retention, career planning, graduation, alumni affairs
  • Increase graduation rates
  • Standards


  • Identifying our competition and compete (online and local)
  • Need an online education plan – hybrid – service delivery models
  • Community colleges offering BAS/4 year degrees – threat – competition
  • Legislative perception of EWU – focus on UW/WSU
  • Reduced value of higher education (threat)


  • Students unprepared for college and we don’t have adequate resources to support them.
  • Serving diverse student needs
    • Recognizing those needs, adapting for them
    • ALL KINDS of diversity
  • We are more residential than we used to be, but we still have commuters. We need to think about parking, transportation, child care, etc for commuters, but we need to continue to enrich residential experiences.
  • Spokane campus
    • Have to pay student rec center fee (but have no access to fitness resources)
    • Student body separation
    • No childcare available
  • Students – lack of on campus jobs
  • Overall safety and security on both campus (both positive and negative)
  • Overcome the commuter campus – lack of community

 Campus Culture

  • Resistant to change
  • Balancing student centered with Institution first
  • Lack of campus processes and/or lack of understanding of campus processes and/or processes take too long (i.e. hiring new faculty or staff)
  • Communication/silos between departments, units and colleges – lack of transparency
  • Diversity (we have a diverse campus, still need training, need more faculty, staff)


  • Maintaining the lower cost/high value equation
  • Funds
    • Lack of control over tuition
    • Reduction of State support
    • Student financial aid issues
  • Tuition – low cost/high value (except summer school)
  • Technology
    • Lack of, old and out of date
    • No standardization/replacement strategy
  • Old infrastructure