Using Social Media to Boost Your Career
This Twitter Job Chat was full of great tips about how to use social media and technology to help your career. You can view a recap of the twitter chat at bitly.com/ewujobchat-6-15.
Here are a few takeaways from this chat:
- Employers are searching for more info about you including anything that might look like you might not fit into the organization’s culture and values.
- Set accounts that are for personal use to “private” in your settings. However, privacy settings are not a safety net.
- You’re going to be found online. Make sure it’s positive.
- Don’t post anything you wouldn’t want your grandma to see (depending on the grandma).
- Do a google search for your name to see what comes up. Remove anything questionable.
- LinkedIn is a vital tool for job searches, recruiting and networking.
- If an organization you’ve applied to visits your linkedIn profile, they are looking for more than what could fit on your resumé, so give them more.
- Research companies that contact you thoroughly and ask detailed questions to help rule out spam.
- One of the worst things you can do online is sharing personal beliefs in a way that’s meant to ignite hostility.
- Follow organizations on Facebook and twitter. They may post jobs there.
- Use Instagram to learn more about a company’s culture.
- Use social media to research a company before an interview.
- Social media, blogs, and websites can be a good way to showcase your expertise to potential employers.
Using LinkedIn to it’s full potential
- Joining “groups” in a field of interest. You can get up to 425% more profile views by joining groups. (source)
- Complete your summary section and by focusing on your skills and what you’ve done with them.
- Use a professional photo.
- Ask for LinkedIn references and endorsements from previous employers and colleagues.
- Post articles and updates on LinkedIn that show your knowledge in your field.
- Put links to projects within your profile to make it more engaging and meaningful.
What are some other career-boosting online tools other than Facebook, Twitter, and Linkedin?
- Google Alerts – Set up email alerts such as when your name is used online or when a company you like posts a new job in your field.
- IFTT – Stands for “If this then that”. Create “recipes” that do tasks for you, such as “If I post on my blog, then post it on Facebook”.
- mindsumo.com – Mini internships for college students.
- grammarly.com – Chrome browser extension that alerts you to grammar issues on anything you write online.
- Glassdoor – Get insight about companies from people who have actually worked there. You can also get salary info, search for jobs, and leave your own review.
- Aftercollege.com – Job search engine that connects college students and alumni with employers
- WordPress – If you’re lacking experience in your field, consider starting a blog to prove your knowledge in the field and include links to specific projects. Put the link on your resumé and LinkedIn profile.
“Remember, there are humans on the other side of computer-mediated communication. Treat everyone with respect.”
Lance Kissler, Digital Marketing Manager at STCU and Quarterly Faculty in Communication Studies at EWU
Special thanks to the following participants:
- Sam Buzby ( – Web Communications Consultant, EWU Marketing and Communications
- Lance Kissler ( – Digital Marketing Manager at STCU and Quarterly Faculty in Communication Studies at EWU
- Jenica Jett () – Marketing Specialist, EWU Career Services
- Stu Steiner ( – Senior Lecturer in Computer Science, EWU